Article Written by : Adworks 24 – Advertising & Marketing News
Google has added a new external keyword tool, approximate search volume numbers recently. Some argue that key words are important to SEOs and some argue it is the content not the keyword that is important. In order to analyze sites and develop strategies to help your clients develop marketing and technical needs, keyword tools are important to SEO. No matter what optimization starts with keyword research and Google Keyword Research Tool offers a solid toolset for free. Once you enter a word or phrase, Google will tell you the number of times it has been searched in a month and how strong the competition for that word or phrase. It is tied directly to Adwords and the account is also free. The Google Keyword Tool has the ability to switch from broad to exact or phrase match volumes. This helps you to identify a niche in selecting a word or phrase.
Some say that the tool has several notable shortcomings. Some argue that since that it is free and therefore, it has no competitive advantage. Some argue that it gives you keywrods without further guidance what to do with the information. You have to organize the information using another tool such as Xcel in order to benefit from the information.