Category Archives: Social Media Marketing

How to Optimize a Youtube Video

If you want your videos to get more views and your website to get more traffic, then you might be wondering how to optimize your YouTube videos so that they will get the best possible rank. This advice from a digital marketing agency will help you reach your goal.


Taking a look at the title of your video is a great place to start when your goal is to optimize your YouTube videos. Many people overlook this step, and their videos don’t enjoy a spot on the first page of the search results. The keyword that you want to target must appear in the title, preferably toward the beginning, if you want to get the most from your efforts.


Never leave the description of your video blank if you want it to show up on the first page of Google. Although you must include a compelling description that will inspire people to watch your video, don’t forget to include your keyword. No matter how tempting, avoid using a short description because using more words increases your odds of success, and if you are not sure how to write an effective video description, then a digital marketing company can take the lead on this.


YouTube will try to translate the audio from your video into a transcript, and the text will be used for closed captioning and to help Google determine the topic that your video covers. To increase your odds of ranking, always use your keyword several times in each of your videos. If you are doing digital marketing in Los Angeles, including the name of your city will help you get local traffic.

Sticky Web Media is a digital marketing agency specializing in PPC, SEO and digital marketing.

Battling to be Seen: Advanced Search Engine Marketing Tips

Search engine marketing can get expensive, but here are some ways that you can lower the expense while increasing the chance of your ad being seen.

Choose Long Tail Keywords

Avoid choosing basic keywords for your ad campaign because you’re battling big businesses who spend a lot of money bidding on those keywords. Instead, focus on long tail keywords. For instance, instead of paying for “search engine marketing”, place your bid on “Los Angeles search engine marketing” to find your niche in the market. Long tail keywords will help find the demographic of people you want to convert to customers instead of wasting money on keywords that leave you lost in a pool of marketing campaigns.

Know Your Audience

Google allows you to choose the time and locations of when your ads will be displayed in the search engine. Use this function to your advantage in order to avoid wasting money out of your marketing budget. Search engine marketing Los Angeles should be approached differently than if the desired demographic is in New York, so know your audience as well as what they want and when they want it.

Practice SEO in Your Copywriting

Remember to practice basic search engine optimization rules when creating your ad. Use your long tail keywords in your copy, but you don’t necessary have to use it in the full form. For example, you can shorten it down to “SEM in Los Angeles” because anyone searching for those main terms will know exactly what SEM represents.

Combine these tips as a way to decrease your search engine marketing costs while reaching your desired audience.
Sticky Web Media is a Los Angeles Internet marketing firm offering a range of solutions for better exposure on the Web.