Monthly Archives: October 2012

Exact Match Domain name Penalty (EMD)

Google recently launched a new algorithm change that penalizes websites that use Exact Match Domain Names. It is called the Exact Match Domain penalty or EMD.  This is yet part of another round of algorithm changes Google has had recently to penalizes sites using short cuts to get rankings. In last year we have seen Penguin and Panda updates kill rankings for many sites and now comes EMD.

Historically, exact match domain names would give you slight benefit in rankings.  So what is the best way to recover from this and is there a way?

From doing some research, it appears that not all exact match domains are effected, so it appears that Google is looking at other factors to decide if they should penalize EMD sites.

I have also noticed that the websites which have not been updated for long and have not actively been doing link building have lost rankings.

Also, the sites which have been posting too many blog updates, but had low quality back links have also lost rankings.

I have also noticed that only those EMDs have lost rankings which were not being worked upon in a good way and quality backlinks were missing. The EMD sites which were previously ranking only and only due to their domain name but were missing quality links, have lost ranks.

What my recommendation is to stick with white hat SEO. If you have low quality back links start cleaning them up. If you have poorly written or spun content on your websites, start improving them.  Fresh content is good, but only if you have quality content and back links.


Article submitted by Pierre Zarokian of If you need SEO Services or have been effected by EMD Penalty, make sure to visit

Google Keyword Tool

Article Written by : Adworks 24 – Advertising & Marketing News

Google has added a new external keyword tool, approximate search volume numbers recently. Some argue that key words are important to SEOs and some argue it is the content not the keyword that is important. In order to analyze sites and develop strategies to help your clients develop marketing and technical needs, keyword tools are important to SEO. No matter what optimization starts with keyword research and Google Keyword Research Tool offers a solid toolset for free. Once you enter a word or phrase, Google will tell you the number of times it has been searched in a month and how strong the competition for that word or phrase. It is tied directly to Adwords and the account is also free. The Google Keyword Tool has the ability to switch from broad to exact or phrase match volumes. This helps you to identify a niche in selecting a word or phrase.

Some say that the tool has several notable shortcomings. Some argue that since that it is free and therefore, it has no competitive advantage. Some argue that it gives you keywrods without further guidance what to do with the information. You have to organize the information using another tool such as Xcel in order to benefit from the information.

3 Reasons Why Your Blog Sucks

Does your content suck?

Probably it’s the steady trickle of traffic that doesn’t seem to snowball that makes you think this way. Or even the fact that the comments section demonstrates anything but lively discussion.

Must you be patient? Or is it really because your content really sucks?

While there is no certain way to know for sure, here are 3 warning signs as to why your blog might suck:

#1: No Hate or Fan Mail

While both these types of mail are at either extreme, where fan mail indicates that your content was excellent while fan mail says that it isn’t, the truth is that reactions as expressed by readers that swing to either of these extreme are welcome. What isn’t good is if you haven’t received fan or hate mail.

#2: People Leave Very Few Comments if At All

If you have several subscribers and they aren’t leaving any comments that is a warning sign that what you’ve written has no value to them. In other words, your content sucks. Experts believe that the health of a blog can be determined by the number of comments it obtains – and which is something that you should keep in mind when creating content.

#3: Your Blog doesn’t offer information on a niche

Readers don’t come to your blog to read your thoughts but for help that your blogs might be offering. If you go about writing about everything that might necessarily pertain to the needs of your reader, then you can’t expect an enthusiastic response, especially if you’re just a beginner.