Monthly Archives: April 2015

Three Ways to Modify Your Email Subject Lines and Increase Open Rates

Written by eTargetMedia.

You can have a skillfully crafted and informative email campaign that potential customers would love to read, but if they’ll never know about it if they don’t open the email first. For this reason alone, it’s imperative for you to pay close attention to your email subject lines. They are the first thing that your customers will notice when they receive your email and the strength of the subject line will likely be the difference between an email being opened or marked for deletion.

So how can you improve your email subject lines to get more people to open your emails? Here are a few tips from leading email marketing firm eTargetMedia:

Straightforward subject lines often are the best. It’s easy to try and create a cute and very creative subject line that will capture the imagination — and attention — of your customers. However, it’s also possible to get so cute that you obscure the message. Whether or not you are using humor in your subject lines, make sure the point of the email is clear.

Numbers and lists attract attention. Just as with online content headlines, people are naturally interested in email subject lines that list the “10 Best…” or “Seven Ways to…” do something. They know that they will be getting information in short, easy-to-digest packets of information.

Include action verbs whenever possible. Directing action verb at people — instead of writing in a passive, third-person voice — can be incredibly powerful. You want people to do something after reading your email, so why not spell that out in the subject line?

eTargetMedia has 20 years of experience delivering online and offline targeted marketing services to clients ranging from small businesses to Fortune 500 companies.

Why Businesses Prefer Colocation

Written by Rack Alley

At some point in time most businesses would be face with the tough decision of whether to move, consolidate or expand their data center as a part of their IT infrastructure strategy. The decision would involve analyzing the hard and soft costs surrounding the data center and whether to go for colocation or to get a dedicated data justify. Off Site colocation is usually preferred by most companies and some advantages are listed below.

Reduced IT Infrastructure and Management Costs

Lowered costs constitutes of one of the main benefits of colocation. Businesses opting for colocation are able to reduce their total IT management cost. This is because they do not have to invest in HVAC systems, UPS and backup generators in order to store their data. All these investments would be carried out by the colocation provider.

Increased Power Capacity and Redundancy

A high power density is generally required when it comes to upgrading IT applications. An in-house data center would have to cope with such power challenges. Colocation providers enable companies to have access to a higher power-per-square foot ratio in comparison to in-house data centers. This allows companies to target innovation in terms of high density virtualization and computing.

Reliability and Uptime

Network reliability would lead to business continuity. Colocation providers offer various networking options with flexible solutions depending on the needs of the business. For instance, Los Angeles web hosting solutions are among the most reliable in the world. The configuration of the data centers are meant to provide reliability and availability.

Rack Alley specializes in Los Angeles colocation and LA web hosting services for businesses.