Written by eTargetMedia.
You can have a skillfully crafted and informative email campaign that potential customers would love to read, but if they’ll never know about it if they don’t open the email first. For this reason alone, it’s imperative for you to pay close attention to your email subject lines. They are the first thing that your customers will notice when they receive your email and the strength of the subject line will likely be the difference between an email being opened or marked for deletion.
So how can you improve your email subject lines to get more people to open your emails? Here are a few tips from leading email marketing firm eTargetMedia:
Straightforward subject lines often are the best. It’s easy to try and create a cute and very creative subject line that will capture the imagination — and attention — of your customers. However, it’s also possible to get so cute that you obscure the message. Whether or not you are using humor in your subject lines, make sure the point of the email is clear.
Numbers and lists attract attention. Just as with online content headlines, people are naturally interested in email subject lines that list the “10 Best…” or “Seven Ways to…” do something. They know that they will be getting information in short, easy-to-digest packets of information.
Include action verbs whenever possible. Directing action verb at people — instead of writing in a passive, third-person voice — can be incredibly powerful. You want people to do something after reading your email, so why not spell that out in the subject line?
eTargetMedia has 20 years of experience delivering online and offline targeted marketing services to clients ranging from small businesses to Fortune 500 companies.