The average website has several areas that require maintenance. The backend like WordPress. Keywords, content, descriptions, and links for search engines and overall user experience. However, recently the speed at which a site loads has taken prominence. According to Rack Allery, here are some of the reasons why:
The most important reason is because Google made site load speed a ranking factor. Although it is only one of several hundred ranking factors, when two equally competitive sites are competing for the top spot on a page, it can make all the difference. Site load speed was always important; it just took Google to bring it to prominence.
Most websites are responsive and viewable on a range of devices, from smartphones to desktop computers. From the smallest screen to large widescreen displays. According to recent statistics, the majority of website traffic now comes from mobile devices with small screens. Slow loading websites are especially frustrating when you are on the go and need information fast.
One of the ways to improve your website performance is to host your website as close to your target market as possible. For example: Los Angeles colocation will provide the LA area with low-latency high-speed access to the website.