Category Archives: Reputation Management

Battling to be Seen: Advanced Search Engine Marketing Tips

Search engine marketing can get expensive, but here are some ways that you can lower the expense while increasing the chance of your ad being seen.

Choose Long Tail Keywords

Avoid choosing basic keywords for your ad campaign because you’re battling big businesses who spend a lot of money bidding on those keywords. Instead, focus on long tail keywords. For instance, instead of paying for “search engine marketing”, place your bid on “Los Angeles search engine marketing” to find your niche in the market. Long tail keywords will help find the demographic of people you want to convert to customers instead of wasting money on keywords that leave you lost in a pool of marketing campaigns.

Know Your Audience

Google allows you to choose the time and locations of when your ads will be displayed in the search engine. Use this function to your advantage in order to avoid wasting money out of your marketing budget. Search engine marketing Los Angeles should be approached differently than if the desired demographic is in New York, so know your audience as well as what they want and when they want it.

Practice SEO in Your Copywriting

Remember to practice basic search engine optimization rules when creating your ad. Use your long tail keywords in your copy, but you don’t necessary have to use it in the full form. For example, you can shorten it down to “SEM in Los Angeles” because anyone searching for those main terms will know exactly what SEM represents.

Combine these tips as a way to decrease your search engine marketing costs while reaching your desired audience.
Sticky Web Media is a Los Angeles Internet marketing firm offering a range of solutions for better exposure on the Web.

Negative Online reviews could be bad for business

Article was submitted by Peter Z. from Fix Bad Reputation.

I have learned that it is best to never argue with your clients, because your reputation is not worth messing with. Any upset client can go to Yelp or a complaint site like Ripoffreport and leave negative reviews about you that would cost you thousands of dollars in lost business, even if there is no truth to what they say. Some of these sites would never remove these posts even with a court order.

Negative reviews posted on complaint sites can be disastrous. Therefore, the way you should handle customer complaints is to either offer them free service or a partial refund.

On the other hand a happy customer may refer more business to you or leave positive reviews online that would have the opposite effect. In this day and age it is just not worth arguing with clients, specially if it is over a few dollars. Yes sometimes the business owner may be right and sometime the customer may be trying to extort you into a refund, but really it comes down to what you have to lose down the line and if you feel negative reviews would cost you more down the line then try your best to work out issues with your customers before it is too late.