Category Archives: Miscellaneous

Three Tips for Improving Email Deliverability

Written by eTargetMedia.

Making sure your emails get delivered to their intended targets is just as important as having great content. Unfortunately, many emails never reach their destination for a variety of reasons — anywhere from incorrect email addresses to the sender being on an ISP’s “blocked” list. Here are a few steps that you can take to ensure that this doesn’t happen to your emails:

Avoid Email Blacklists: Getting on an email “blacklist” can severely cripple your ability to run effective email campaigns. It can be easier than you think to get on one of these lists if your email lists is not kept clean. You can do a web search to see if you are currently on any lists.

Understand Your Bounces: There are two different types of bounces: temporary and permanent. A temporary bounce my come from a person having a full mailbox; permanent errors can be anything from an ISP setting up an email trap to an incorrect email. You can set up an email network to recognize the difference between the two.

Trust the Source of Your Mailing Lists: If you are going to pay for the use of a third-party’s email list, make sure it is coming from a source you can trust. You’ll want to make sure you are working with companies such as eTargetMedia that have completely permission-based email lists in order to comply with regulations. You’ll also want to make sure that the list is frequently updated for bad emails and is broken into target audiences.

eTargetMedia offers digital marketing solutions to companies ranging from startups to Fortune 500 businesses. They have email lists that include more than 150 million names and 15 million businesses.