Monthly Archives: May 2015

Common Causes of Email Bounces

Written by eTargetMedia.

When your business sends out an email campaign, you want to make sure that it gets to the intended recipients. Unfortunately, some emails will get “bounced” back to the sender as undeliverable. Some of these instances are simply because the email address is no longer valid — in this case, it makes sense to make sure you are using a validated email list from a direct marketing company such as eTarget Media. In other instances, the bounces will happen because of correctable errors.

Here’s a look at a few common reason why emails get bounced back and never reach their intended recipient:

Bad Domains: Because of a typo, the recipient’s domain in their email address is not entered in properly; for example, an email address of “” might accidentally be “” Make sure you check domain names as much as possible before sending an email.

Spam Content: Email servers can automatically reject incoming email messages if they detect content patterns consistent with spam emails. These triggers can include overuse of phrases such as “free” or “guarantee,” the use of multiple colors of text or multiple fonts within the same email, overuse of exclamation points and the aggressive use of calls to action.

Mailbox Issues: A person might want to receive your email but be unable to get it in their mailbox because of a problem on their end. This could be for several reasons including that their mailbox is full or that their email server is crashed. When you receive these types of bounces, you’ll want to resend the email in a few days to see if the user has resolved their email problems.

eTargetMedia has 20 years of experience in direct and Internet marketing. The company’s dedicated and experienced team helps businesses of all sizes create and execute a range of marketing campaigns.

Benefiting from a Professional Web Hosting Company

Written By Rack Alley

Does your company have a web presence? If it doesn’t, you should definitely make this a priority ASAP. However, if your company does, it’s just as important that you make this a priority in every single way. Never stop looking for ways to improve the way you relate to others online. One way you could do this is by bringing on a company to handle your web hosting. The good news is that, in LA, it won’t be very hard to find one.

The benefit of Los Angeles web hosting is that your company doesn’t have to pay for all the physical space it takes to house your hardware. Another company will handle that need and you’ll simply pay them a reduced price for it. Otherwise, you have to have this space on your own property. You’ll also need all the supplemental hardware it takes to look over your hosting equipment. Then there are also the added bills for hiring IT experts to do more of the same.

There’s also Los Angeles colocation to consider. With this option, you just pay for the space. This is a good option for smaller companies that may not be able to afford hosting. You get the space and check in on it and work on it as necessary.


If you need an LA web hosting company, don’t waste your time considering all your options in Southern California. Instead, let the experts at Rack Alley show you what is possible now and in the future for your company.