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How dedicated hosting is an easy solution for SEO issues

January 5, 2021Web development and Hostingadmin

Local businesses must contend with the challenges of broadcasting their web content to potential customers. For many companies, this involves using SEO tactics to reach the top of local search engine rankings. SEO can be a highly competitive field because of the many factors that affect how high Google ranks a website. One significant factor that affects SEO is website loading speed.

A decade ago, Google announced that its algorithm would consider website loading speed as a ranking factor for desktop searches. A few years ago, they had announced that this would be true of mobile Google searches as well. This is because according to their statistics, most users click away from a website if it takes more than 3 seconds to load.

When it comes to SEO, you need every edge you can get. A dedicated web hosting server will supercharge your site’s loading speed and uptime. On a shared hosting server, you will have limited access to server resources because of the many different clients who are sharing the server with you. Larger and more complex sites require higher amounts of bandwidth, which can run out quickly on shared servers. Site loading speeds slow down significantly when websites run out of bandwidth. On a dedicated server, you are the only client. All of the server’s resources are dedicated to your needs. As a result, all websites run more smoothly and efficiently.

Furthermore, the distance of your server to your potential customers can also affect website loading speeds. If your server is close to your customers, website signals will travel more efficiently. If you need server hosting in Los Angeles, contact Electric Kitten today for reliable dedicated hosting.

Three Proven Ways to Reduce Website Bounce Rates

November 12, 2018Web development and Hostingadmin

You must not neglect the importance of bounce rate as it is one of the key metrics of digital marketing for a website. Google defines bounce rate as – the percentage of single-page visits to the total website visits. In simple words, visitors opt out just after viewing one page of your website.

The bounce rate plays an important role in ranking of a site and in getting increased ROI. But if your bounce rate is higher than it should be, then your website would be among the under-performing ones. Here are some tips from Rack Alley on bringing your bounce rate down:

Reduce Page Load Time

Reduce the time it takes for the page to load by hosting your servers at a fast data centers. If you already own the infrastructure, then consider switching to Los Angeles colocation for fast load times.

Make Site Search Easy

Often, people do not realize how often visitors use the search function of a website. Make the process easy and friction-less and give the visitor a reason to stay on your site longer. Google allows you to embed a site-search widget on your site.

Easy Navigation

Another factor that a lot of webmasters miss the is the importance of proper site navigation. All it takes is a confusing menu structure, and the visitor will give up. The proper navigation is even more important for mobile visitors, who must contend with it on a smaller screen.

How quickly your website loads matters for several reasons, here is why:

July 6, 2018Web development and Hostingadmin

The average website has several areas that require maintenance. The backend like WordPress. Keywords, content, descriptions, and links for search engines and overall user experience. However, recently the speed at which a site loads has taken prominence. According to Rack Allery, here are some of the reasons why:

Google

The most important reason is because Google made site load speed a ranking factor. Although it is only one of several hundred ranking factors, when two equally competitive sites are competing for the top spot on a page, it can make all the difference. Site load speed was always important; it just took Google to bring it to prominence.

Devices

Most websites are responsive and viewable on a range of devices, from smartphones to desktop computers. From the smallest screen to large widescreen displays. According to recent statistics, the majority of website traffic now comes from mobile devices with small screens. Slow loading websites are especially frustrating when you are on the go and need information fast.

User experience

Even if you have all your bases covered in terms of user experience, a website that takes longer than a minute to load is likely experience a lot of traffic loss. Often, a slow loading website also has implications for the reputation of the organization.

One of the ways to improve your website performance is to host your website as close to your target market as possible. For example: Los Angeles colocation will provide the LA area with low-latency high-speed access to the website.

Battling to be Seen: Advanced Search Engine Marketing Tips

May 24, 2016Reputation Management, SEM, SEO, Social Media Marketingadmin

Search engine marketing can get expensive, but here are some ways that you can lower the expense while increasing the chance of your ad being seen.

Choose Long Tail Keywords

Avoid choosing basic keywords for your ad campaign because you’re battling big businesses who spend a lot of money bidding on those keywords. Instead, focus on long tail keywords. For instance, instead of paying for “search engine marketing”, place your bid on “Los Angeles search engine marketing” to find your niche in the market. Long tail keywords will help find the demographic of people you want to convert to customers instead of wasting money on keywords that leave you lost in a pool of marketing campaigns.

Know Your Audience

Google allows you to choose the time and locations of when your ads will be displayed in the search engine. Use this function to your advantage in order to avoid wasting money out of your marketing budget. Search engine marketing Los Angeles should be approached differently than if the desired demographic is in New York, so know your audience as well as what they want and when they want it.

Practice SEO in Your Copywriting

Remember to practice basic search engine optimization rules when creating your ad. Use your long tail keywords in your copy, but you don’t necessary have to use it in the full form. For example, you can shorten it down to “SEM in Los Angeles” because anyone searching for those main terms will know exactly what SEM represents.

Combine these tips as a way to decrease your search engine marketing costs while reaching your desired audience.
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Sticky Web Media is a Los Angeles Internet marketing firm offering a range of solutions for better exposure on the Web.

How to Dominate Local Search

April 2, 2016Local SEOadmin

Businesses that depend on customers in the local community need to dominate local search results to stand out from the competition. Rising to the top of local searches is simply a matter of following these best practices.

Use geo-targeted keywords and content for increased visibility in local searches. Avoid keyword stuffing, such as a plumbing company placing Venice Beach plumber and twenty other cities followed by plumber at the bottom of each page of their website. Business owners who haven’t mastered writing geo-targeted content using one keyword phrase per page should look for a firm specializing in local search engine marketing in California.

Businesses that depend on walk in traffic should have their address, phone number and hours of operation prominently displayed on the homepage their website, along with customer reviews, which help consumers make a decision. Mobile consumers want information quickly; they will not waste precious data searching for a “contact us” link. A California Internet marketing firm may suggest adding a map or information about local public transportation to make it easy for consumers to reach the business.

Get local citations and your business will dominate the local search results. A Google My Business listing is essential. Yahoo! Local, Yellowbook and Manta are also perfect examples of places to claim your business listing. Always include multiple photos when it’s possible. Local citation building takes time unless a business owner hires a California Internet marketing company to perform citation building.

California SEO agency Sticky Web Media specializes in on site optimization for businesses of all sizes.

Top Strategies To Improve Email Marketing

March 29, 2016Email Marketingadmin

If you’ve dabbled in the world of email marketing, then you’re aware of the challenges that you have to face when creating an email that actually yields consumer engagement. Even if you’re an amazing writer, you’re only fighting half the battle. There are numerous steps that you have to take and an abundance of marketing strategies that you need to integrate.

Nurture Your Campaigns

It’s a delicate process to say the least. For one, if you decide to skip the whole strategic planning part, you could end up being labeled as a “spammer”, which generally doesn’t end too well. People will then begin to disregard your emails and your reputation could take a tremendous hit for it.

This is why properly planning out your emails beforehand will start you off on the right foot.

Everyone is looking for ways to improve their emails so they can drive new customers into their business. And, everybody struggles at some point trying to get over the hump. You’re definitely not alone in this. Honestly, the best advice that can be offered here is to do what works and stopping whatever doesn’t. It sounds like common sense, but in fact there’s more to it.

Check Your Analytics

It’s there for a reason. By evaluating your performance data, you’ll get an idea of what people like. This is important because you can then incorporate your findings in the next campaign that you host.

Optimize Your Emails

Merge the strong keywords on your site into your emails. Popular keywords are essentially popular because a high volume of people search for them on a daily basis. This is an important aspect in marketing that should be considered.

Bio: eTargetMedia is one of the top agencies providing targeted email and postal lists to businesses of all sizes. eTargetMedia also provides a variety of email and landing page design services as well as email append services.

Three Tips for Improving Email Deliverability

June 29, 2015Miscellaneousadmin

Written by eTargetMedia.

Making sure your emails get delivered to their intended targets is just as important as having great content. Unfortunately, many emails never reach their destination for a variety of reasons — anywhere from incorrect email addresses to the sender being on an ISP’s “blocked” list. Here are a few steps that you can take to ensure that this doesn’t happen to your emails:

Avoid Email Blacklists: Getting on an email “blacklist” can severely cripple your ability to run effective email campaigns. It can be easier than you think to get on one of these lists if your email lists is not kept clean. You can do a web search to see if you are currently on any lists.

Understand Your Bounces: There are two different types of bounces: temporary and permanent. A temporary bounce my come from a person having a full mailbox; permanent errors can be anything from an ISP setting up an email trap to an incorrect email. You can set up an email network to recognize the difference between the two.

Trust the Source of Your Mailing Lists: If you are going to pay for the use of a third-party’s email list, make sure it is coming from a source you can trust. You’ll want to make sure you are working with companies such as eTargetMedia that have completely permission-based email lists in order to comply with regulations. You’ll also want to make sure that the list is frequently updated for bad emails and is broken into target audiences.

eTargetMedia offers digital marketing solutions to companies ranging from startups to Fortune 500 businesses. They have email lists that include more than 150 million names and 15 million businesses.

Common Causes of Email Bounces

May 28, 2015Email Marketingadmin

Written by eTargetMedia.

When your business sends out an email campaign, you want to make sure that it gets to the intended recipients. Unfortunately, some emails will get “bounced” back to the sender as undeliverable. Some of these instances are simply because the email address is no longer valid — in this case, it makes sense to make sure you are using a validated email list from a direct marketing company such as eTarget Media. In other instances, the bounces will happen because of correctable errors.

Here’s a look at a few common reason why emails get bounced back and never reach their intended recipient:

Bad Domains: Because of a typo, the recipient’s domain in their email address is not entered in properly; for example, an email address of “youraddress@gmail.com” might accidentally be “youraddress@gmial.com.” Make sure you check domain names as much as possible before sending an email.

Spam Content: Email servers can automatically reject incoming email messages if they detect content patterns consistent with spam emails. These triggers can include overuse of phrases such as “free” or “guarantee,” the use of multiple colors of text or multiple fonts within the same email, overuse of exclamation points and the aggressive use of calls to action.

Mailbox Issues: A person might want to receive your email but be unable to get it in their mailbox because of a problem on their end. This could be for several reasons including that their mailbox is full or that their email server is crashed. When you receive these types of bounces, you’ll want to resend the email in a few days to see if the user has resolved their email problems.

eTargetMedia has 20 years of experience in direct and Internet marketing. The company’s dedicated and experienced team helps businesses of all sizes create and execute a range of marketing campaigns.

Benefiting from a Professional Web Hosting Company

May 10, 2015Web development and Hostingadmin

Written By Rack Alley

Does your company have a web presence? If it doesn’t, you should definitely make this a priority ASAP. However, if your company does, it’s just as important that you make this a priority in every single way. Never stop looking for ways to improve the way you relate to others online. One way you could do this is by bringing on a company to handle your web hosting. The good news is that, in LA, it won’t be very hard to find one.

The benefit of Los Angeles web hosting is that your company doesn’t have to pay for all the physical space it takes to house your hardware. Another company will handle that need and you’ll simply pay them a reduced price for it. Otherwise, you have to have this space on your own property. You’ll also need all the supplemental hardware it takes to look over your hosting equipment. Then there are also the added bills for hiring IT experts to do more of the same.

There’s also Los Angeles colocation to consider. With this option, you just pay for the space. This is a good option for smaller companies that may not be able to afford hosting. You get the space and check in on it and work on it as necessary.

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If you need an LA web hosting company, don’t waste your time considering all your options in Southern California. Instead, let the experts at Rack Alley show you what is possible now and in the future for your company.